Thought Leadership

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IGTV: The New Frontier for Episodic Video Content

June 25, 2018    |   

Instagram made two pretty important announcements earlier this week. First, they announced that they have reached one billion users worldwide. If you or your company's leadership weren't sure whether Instagram had a large enough user base to capture your target audience, you can now rest assured that they probably do.

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Newsology and PressPage on Digital Newsrooms, Brand Journalism and Poop Emojis

April 9, 2018    |   

It’s already been a month since Social Media Week rolled through Austin and it’s a little hard to remember key takeaways since the froth of SXSW over-subscribed people’s brains, but here’s a conversation on digital newsrooms (and a picture) to sum it all up.

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Target Demonstrates Brand Newsroom Success

February 1, 2018    |   

Target is a prime example of how brands can take their public relations strategy to the next level through an accomplished digital newsroom. Here’s a look at the three ways Target succeeds.

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New Year, New Benchmark: See How Your Newsroom Stacks up in 2018

January 3, 2018    |   

Fortune 500 companies often serve as a fantastic best-practice benchmark, and we can take a page from their proverbial book on industry leading communication practices, too. See how your brand’s newsroom stacks up to Fortune 500 leaders.

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Measuring the ROI of Digital Storytelling for Food Brands

October 16, 2017    |   

​Food brands surveyed in the 2017 Consumer Goods Forum Top of Mind study say customer loyalty is their top priority. For food brands, this makes digital storytelling even more essential for building and nurturing customer relationships in the coming year.

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Using Your Digital Newsroom to Maximize Your Content Strategy

August 28, 2017    |   

Shown through the example efforts of Lowe's, here are the best practices for managing and enhancing your content marketing with a digital newsroom.

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How Brand Storytelling Can Enhance Your Message

August 14, 2017    |   

Press releases used to get the job done, yet you’re not obtaining the audience you desire anymore. It’s time to implement a new brand storytelling approach.

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The TSA’s Refreshingly Funny Instagram Account

August 1, 2017    |   

The Transportation Security Administration (TSA) is an unlikely yet spectacular example of a brand using digital marketing effectively. Through its award-worthy Instagram account, the TSA has been able to climb out of an unpopular rut and become one of the funniest accounts of Instagram.

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​Using Threes to Create Memorable Content

July 27, 2017    |   

With the amount of content required for a successful content marketing strategy, it can be difficult to come up with new ideas. However, the use of narrative triads can be an effective solution.

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Why Your Organization Needs to Become Its Own Media Company

June 8, 2017    |   

Current trends affecting and shaping the communications industry indicate that your organization will need to become its own media company. Many of the smartest brands in business (both B2B and B2C) have already adopted this philosophy.

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PR Professionals Must Sleep, Eat and Breathe Owned Media

June 8, 2017    |   

Media has become increasingly more fragmented, and many communication departments are scrambling to adjust. The outdated strategy of using a newsroom to craft press releases and blast them to a plethora of media outlets, has become increasingly less effective in the new media landscape.

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See How Your Brand’s Newsroom Stacks up to Fortune 500 Leaders

June 8, 2017    |   

Fortune 500 companies often serve as a fantastic best-practice benchmark, and we can take a page from their proverbial book on industry leading communication practices, too. See how your brand’s newsroom stacks up to Fortune 500 leaders.

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